We love App Store Optimization and we have written numerous blog posts that can help your app get more downloads. In addition, we recently opened ASO Academy. It is an education website where you can get free App Store Optimization education, regardless of which ASO platform you use.
But getting your app downloaded is only half the battle. In order to retain users and maximize your revenue, you also have to optimize the other elements of your app.
In a previous post, Zac showed us that A/B testing can significantly increase conversion rate. The case study in that post showed a 124% increase in in-app purchase conversion. That is huge, regardless if your app is big or small.
So in this post, we are going to give you the benefits of using mobile A/B testing tools and list examples of some of the tools that are out there. We hope that this list helps you find the tool that is right for your needs and your budget.
Tools that help you A/B test have three primary benefits. First, small changes to elements in your app can produce big gains.