Sensor Tower Blog

App Store Optimization and App Marketing

3 Things You Need to Know About Developing and Marketing Android Wear Apps

samsung galaxy gear

 

There is no shortage of opinions as to if the Apple Watch will be a success or not, even though it won’t be available for a few more months. However, what most people do seem to agree on is that smartwatches are cool.

But the big question still remains…will they be widely adopted?

It is still too early in the game to tell. But Google and device manufacturers like LG and Samsung have certainly been leading the charge with Android Wear. Samsung alone owns 71% of the smartwatch market.

So while we wait for the Apple Watch to hit the market, let’s take a look at what is already out there in the smartwatch world. If you are looking to create a smartwatch compatible app, this post will give you the top three things that you should know about developing and marketing Android Wear apps.

5 Lessons for App Publishers From the iPhone 6 Launch

Analysis of the September Apple Event

 

After much speculation and buildup, September 9th finally arrived this week Tuesday. Apple had their live event at the Flint Center, the venue where they made the original Macintosh announcement in 1984.

I’m sure that you have been over all of the iPhone 6 specs already. Many of the prelaunch leaks were pretty accurate. Two sizes, external camera bezel, rounded edges, etc.

If you have been reading this blog, then you know that iOS 8 will also bring several new benefits to app publishers. This includes things like faster search scrolling (for better discovery), App Preview videos and App Bundles.

So instead of rehashing all of the information and specs that are already out there, let’s take a look at the iPhone 6 launch from a marketing perspective. There are five aspects of this launch that can also apply to successfully marketing an app.

Why 162,727 Apps Rank in the Top 20 for the Highest Traffic Keywords

Busy traffic

 

Our Data Science team has been working hard to uncover App Store Optimization insights that will improve our platform. Stay tuned because we will be adding new features, based on this research. Until then, we want to share some of the data that they have uncovered.

A common mistake in ASO is to only choose the highest traffic keywords. If you have been reading this blog for awhile, then you know that relevance and Difficulty Score are actually more important.

But if you have ever dreamed about having your app rank in the top 10 for a high traffic keyword, there is one question that you have probably asked yourself.

What are the characteristics of apps that rank for the highest traffic keywords?

This post will give you exact statistics on these apps and explain how you can use this information to improve your ASO. Before we dive into our findings, let’s take a look at how we got our data.

We sorted all of the keywords in our database by Traffic Score. Then we selected keywords that were in the top 20%. These 14,364 keywords are the most searched keywords on the Apple App Store.

From there, we examined the apps that ranked in the top 20 for each keyword. This resulted in 162,727 unique apps.

Then we averaged several key app characteristics by ranking position. For example, we averaged the ratings for all of the apps that ranked #1, then we averaged the ratings for all the apps that ranked #2, etc.

This will give us insights into the common traits of apps that rank #1, #2, #3, etc. Here is what we discovered…

How to Find Long Tail ASO Keywords and Overcome Ranking Frustration

What to do if you are frustrated with your ASO keywords

 

This is one question that we hear quite a bit. The exact wording varies, but it usually goes a little something like this:

“My app is having a hard time ranking in the top 10 for any of its keywords. I am so frustrated. All the keywords I research have a Difficulty Score that is way too high for my app. How to I find less competitive keywords that my app can actually rank for?”

The answer is to research long-tail keywords. It is a term that started in Search Engine Optimization (SEO), but also applies to App Store Optimization (ASO).

This post will define “long tail,” show you exactly how to find these keywords and give you two more often overlooked keyword selection considerations.

Screenshot Strategy Analysis of the Top 5 Grossing Racing Games

One element of App Store Optimization (ASO) involves creating effective screenshots and analyzing what seems to be working for your competitors. So in this post, we will take you through the research process by using the top grossing racing games as an example.

The List

As of today, these are the top 5 grossing iOS apps on the US App Store. Let’s take a closer look at the screenshot strategies of these publishers.

The top 5 grossing racing apps

 

How to Create a Magnetic App Preview Video for iOS 8

iOS 8 will feature a long list of new features that will be beneficial to app publishers. If you haven’t read our posts on iOS 8 screenshots and app bundles, take a few minutes to read them to get up to speed on how they will work.

In this post we will discuss another great addition to iOS 8: App Preview videos. Learn how to create them, what to include in your videos and when they will be available to the general public.

How To Create App Preview Videos

Recording

There are different ways that you can create an App Preview video. Apple recommends that you use a new feature in iOS 8 and OS X Yosemite to create app video captures.

Track Your App Advertising Metrics With the New Ad Spending Module

If your app marketing plan involves paid ads or will involve paid ads in the future, then this post is for you. We recently added an Ad Spending module that will help you keep track of what you are spending on ads.

This post will show you how to get started with tracking your spending, other ad metrics that you can also track, which ad platforms are available and why this is important to app publishers like you.

How To Get Started

Log into your Sensor Tower account and select the Ad Spending menu item from the slide out menu on the left side of the screen.

Select ad spending from the ASO menu

 

Why App Store Keyword Rankings Drop Dramatically Seven Days After Launch

If you have ever published an iOS app and wondered why your keyword rankings dropped a few days after your app was launched, then this post is for you. We will tell you why this happens, show you examples of this phenomenon and share what you can do to take advantage of it.

Before we get started, it is important to note that apps that primarily rely on organic downloads will be most affected by this. If a publisher has a big marketing budget to spend on ads, then the seven day launch window will have a much smaller effect on downloads.

Why It Happens

After an app is launched, Apple gives all new apps a boost. In the first seven days, an app will rank much better for its keywords than it normally would.

What to Do When Apple Deletes App Store Keywords Without Telling You

Keyword crossed off the list

 

If Apple has never removed keywords from your keyword list before, then you are certainly doing something right. But at some point, many app publishers discover that Apple has deleted at least one of their keywords.

Usually there is no explanation or notification. This leads to questions about the approval process.

This post will help you understand why this happens, how to prevent it and what you should do if this happens to you.

How to Track and Organize All of Your ASO Keywords, Without a Spreadsheet

We just added a new feature that many of our customers have been asking for. Our Keyword Rankings module has always been the best way to track keywords. But if you have a lot of keywords or keyword ideas to track, your list might get too long and confusing.

So most people used the Keyword Rankings module to track their target keywords, but they used a spreadsheet to track their keyword ideas. You may still want to use a spreadsheet and that is fine.

But we are confident that you will prefer our new solution. We have given you the ability to create tabs in the Keyword Rankings module. This post will show you how the new tabs work and how they can streamline your keyword optimization workflow.

How To Setup Keyword Tracking Tabs

When you log into your account, you will now see an Add Tab button above your keyword list.