Sensor Tower Blog

App Store Optimization and App Marketing

The Initial Effect of iOS 8 Spotlight Search on App Discovery

spotlight search for iOS 8


When we covered WWDC 2014 back in June, we highlighted eight new features of iOS 8 that would be important to app publishers. One of the more interesting improvements was the integration of App Store search results into Spotlight Search.

It was exciting to imagine how much a deeply linked Spotlight Search could contribute to increased visibility for all apps. Now that iOS 8 has been out for awhile, let’s find out if Spotlight Search really does help potential users find your app. This post will show you how it currently works in iOS 8.0.2.

How to Take Advantage of iOS 8 App Bundles While There Is Still Time

Examples of app bundles


App Bundles are one of the biggest new features in iOS 8. If you haven’t read our last post on App Bundles, be sure to go back and read up on the basic information.

Now that they are available, let’s take a closer look at how they affect App Store Optimization. Since this feature is so new, we are still gathering in-depth data on best practices.

But you shouldn’t wait to implement App Bundles, if they work for you. This post will show you which publishers will benefit from bundling and what you need to do right now, if you are one of those publishers.

Downloads and Revenue Module Updated for Easier App Tracking

downloads graph for mobile apps


We recently redesigned the Downloads and Revenue module. This short post will show you the improvements that we have made and how they can make it easier for you to track your apps.

As soon as you open the module you will be able to see your total download and revenue numbers at top of the screen. We made the font large so it is easy to read at a glance.

The Complete iOS 8 Subcategories List

iOS 8 subcategories are here


Earlier this year, Google added new categories to the Google Play app store. This presented an opportunity for app publishers to rank well in the new, less competitive categories. In fact, we saw several apps get ranked in the top 10, with only a few thousand downloads.

With the launch of iOS 8, a similar opportunity exists on the Apple App Store. But there are a lot of questions as to what the new categories and subcategories are. This post will give you a complete list of all of the current subcategories, as well as some observations on the category expansion.

3 Things You Need to Know About Developing and Marketing Android Wear Apps

samsung galaxy gear


There is no shortage of opinions as to if the Apple Watch will be a success or not, even though it won’t be available for a few more months. However, what most people do seem to agree on is that smartwatches are cool.

But the big question still remains…will they be widely adopted?

It is still too early in the game to tell. But Google and device manufacturers like LG and Samsung have certainly been leading the charge with Android Wear. Samsung alone owns 71% of the smartwatch market.

So while we wait for the Apple Watch to hit the market, let’s take a look at what is already out there in the smartwatch world. If you are looking to create a smartwatch compatible app, this post will give you the top three things that you should know about developing and marketing Android Wear apps.

5 Lessons for App Publishers From the iPhone 6 Launch

Analysis of the September Apple Event


After much speculation and buildup, September 9th finally arrived this week Tuesday. Apple had their live event at the Flint Center, the venue where they made the original Macintosh announcement in 1984.

I’m sure that you have been over all of the iPhone 6 specs already. Many of the prelaunch leaks were pretty accurate. Two sizes, external camera bezel, rounded edges, etc.

If you have been reading this blog, then you know that iOS 8 will also bring several new benefits to app publishers. This includes things like faster search scrolling (for better discovery), App Preview videos and App Bundles.

So instead of rehashing all of the information and specs that are already out there, let’s take a look at the iPhone 6 launch from a marketing perspective. There are five aspects of this launch that can also apply to successfully marketing an app.

Why 162,727 Apps Rank in the Top 20 for the Highest Traffic Keywords

Busy traffic


Our Data Science team has been working hard to uncover App Store Optimization insights that will improve our platform. Stay tuned because we will be adding new features, based on this research. Until then, we want to share some of the data that they have uncovered.

A common mistake in ASO is to only choose the highest traffic keywords. If you have been reading this blog for awhile, then you know that relevance and Difficulty Score are actually more important.

But if you have ever dreamed about having your app rank in the top 10 for a high traffic keyword, there is one question that you have probably asked yourself.

What are the characteristics of apps that rank for the highest traffic keywords?

This post will give you exact statistics on these apps and explain how you can use this information to improve your ASO. Before we dive into our findings, let’s take a look at how we got our data.

We sorted all of the keywords in our database by Traffic Score. Then we selected keywords that were in the top 20%. These 14,364 keywords are the most searched keywords on the Apple App Store.

From there, we examined the apps that ranked in the top 20 for each keyword. This resulted in 162,727 unique apps.

Then we averaged several key app characteristics by ranking position. For example, we averaged the ratings for all of the apps that ranked #1, then we averaged the ratings for all the apps that ranked #2, etc.

This will give us insights into the common traits of apps that rank #1, #2, #3, etc. Here is what we discovered…

How to Find Long Tail ASO Keywords and Overcome Ranking Frustration

What to do if you are frustrated with your ASO keywords


This is one question that we hear quite a bit. The exact wording varies, but it usually goes a little something like this:

“My app is having a hard time ranking in the top 10 for any of its keywords. I am so frustrated. All the keywords I research have a Difficulty Score that is way too high for my app. How to I find less competitive keywords that my app can actually rank for?”

The answer is to research long-tail keywords. It is a term that started in Search Engine Optimization (SEO), but also applies to App Store Optimization (ASO).

This post will define “long tail,” show you exactly how to find these keywords and give you two more often overlooked keyword selection considerations.

Screenshot Strategy Analysis of the Top 5 Grossing Racing Games

One element of App Store Optimization (ASO) involves creating effective screenshots and analyzing what seems to be working for your competitors. So in this post, we will take you through the research process by using the top grossing racing games as an example.

The List

As of today, these are the top 5 grossing iOS apps on the US App Store. Let’s take a closer look at the screenshot strategies of these publishers.

The top 5 grossing racing apps


How to Create a Magnetic App Preview Video for iOS 8

iOS 8 will feature a long list of new features that will be beneficial to app publishers. If you haven’t read our posts on iOS 8 screenshots and app bundles, take a few minutes to read them to get up to speed on how they will work.

In this post we will discuss another great addition to iOS 8: App Preview videos. Learn how to create them, what to include in your videos and when they will be available to the general public.

How To Create App Preview Videos


There are different ways that you can create an App Preview video. Apple recommends that you use a new feature in iOS 8 and OS X Yosemite to create app video captures.