Sensor Tower Blog

Everything about App Store Optimization

[Answered] How Do I Rank Higher for a Specific iOS App Store Optimization (ASO) Keyword?


This is a question that we get a lot and we want to address it because misunderstanding this concept will lead to a lot of wasted time and frustration. In this post, you will learn why this is actually the wrong question to be asking and how you should really be approaching keyword rankings.

Resist The Temptation

First of all, we get it.

There are some juicy keywords out there and to rank in the top 10 for the elite keywords in your category would mean an instant stream of free organic traffic. A firehose may come to mind when imagining the traffic you will get. Therefore, it is very easy to get caught up in trying to “tune” for these particular keywords.

But resist the temptation to chase these keywords. Fixating your attention on how your app is ranking for a specific keyword is the wrong way to go about App Store Optimization. Why?

Three words…the black box.

Surprising Ways That Apps Change Lives (and Why Developers Have to Care)

Regardless of what platform you are creating a mobile app for, the goal is always the same, to make an app that people will love and continue to use for a very long time. But do you really know how your app affects yourself and your users? This post will show you some interesting and fun examples of how apps do make an impact on people’s lives and why app developers need to pay attention to them.

The Amazing

You may already know that people are doing cool things with your app, but you may not know how cool or how deeply it really does impact their lives. Apple is very good at showing their products in action and presenting interesting case studies.

Here is an example of one of their videos that shows how iOS apps are changing lives around the world. Our favorite is the app that adjusts prosthetic limbs.

25 Top iOS Apps and Their Version Update Frequencies

One question that we see occasionally when roaming app development forums, Q&A sites and other blogs is: “How often should I update my app?” Of course there is no one set answer.

The frequency at which a developer updates will depend on a variety of different factors. App complexity, availability of programming resources, bug urgency and keyword update testing will all figure into how often updates are released.

But let’s take a look at the Top 25 apps on our Leaderboard and find out what the top apps are doing. Since our Leaderboard only ranks iOS apps at the moment, and due to the fact that version update information is not available for Google Play, we will only be examining iOS apps.

Since these are some of the very best apps in the world, this post will give you an idea of what it takes to maintain these top apps. More importantly however, we will show you how to analyze your competition to find out if there is anything you can do to stay ahead of the pack.

Change Spying Now Easier With Update Timeline on iOS App Profile Pages

We recently added the ability for you to see the icon, screenshot, description and keyword changes that any iOS app has made. However, since that last post, we have also added an Update Timeline feature to our App Profile pages to make these changes easier to see. In this post, we will quickly show you how this new feature will simplify your research process when it comes to analyzing what your competitors are doing.

The Update Timeline

Our App Profile Pages now have an Update Timeline tab that can be found on the left side of the screen. When you click on that tab, you will be able to see all of the dates where some sort of change was made. The most common changes are version changes, but if there are other changes, you will be able to see them too.

For example, Clash of Clans recently made changes to their screenshots, game functionality (see version change notes) and description. Each change is color coded to make it easy for you to see exactly which changes were made.


3 Time-Sensitive Strategies for Ranking on the Google Play Android Games Top Charts

We previously wrote about a couple of examples of apps that have benefited from the recent expansion of the Google Play game categories. But why are these games ranking against the bigger apps, while other smaller apps continue to exist in Top Chart obscurity?

Let’s take a look at three actionable tips that you can use right now to help get your game on the Top Charts. Just like with anything else in App Store Optimization, there are no guarantees, but this seems to be what is working, based on what we are seeing.

1. Find The Best Category For Your Game

If you look at our Android Category Rankings page, there are some categories that are already too competitive to crack. For example, the Action category would be very hard to get into. These are already very established games have at least 20,000 reviews and as many as 2 million reviews.


But if you look at the Casino category for example, there is a game like Crock O’Gold Slots Premium that only has 7 reviews and less than 500 downloads, but is currently sitting at the #3 position.

7 Simple and Effective Tips to Enhance App Monetization

Jonathan Raveh of appnext

About the Author: Jonathan Raveh is the Director of Partnerships at appnext, a technology platform that helps its partners to build and scale great mobile businesses by promoting apps. The appnext platform connects the advertisers and app developers directly and transparently, operating on RTB basis. The company provides native app discovery opportunities via API, and scalable SDK tools. Headquartered in Tel Aviv, with offices in Europe and North America, appnext is comprised of a passionate team dedicated to helping developers.

Monetization is essential to any developer’s strategy. The bottom line is that the success of a game or app hinges on a well-planned monetization approach, while a poorly designed approach can be devastating.

To avoid a negative response to your game or app, costing you your user base, you need to understand how to effectively enhance monetization as well as how to procure more money from each user group. Check out these 7 simple tips to gain the foundation for a sound monetization strategy.

Tip 1: A Paid App Model Pays Off

Let’s look at the facts. For the iPad market, paid app ARPD (average revenue per download) is higher than in-app ARPD. Thus, don’t be too quick to reject the traditional Paid App model especially if you deal with categories where users welcome these paid apps.

Google Play Category Expansion Provides New Opportunities for Game Developers

In a previous post, we were one of the first to notice that Google finally implemented the category changes that they had talked about on their blog back in December of last year. But what does that really mean for game developers? We want to follow up on that post by providing some examples of apps that are benefiting from this Google Play App Store update.

Examples Of Apps That Have Benefited

Casual Category

The top casual games chart


See the Exact Before and After Keyword, Screenshot, Icon and Description Changes of Any App

You already know that your app icon and screenshots are a big influence on if a person decides to download your app or not. But icons and screenshots are not like keywords where you can really put a numerical score on how well they are performing on the App Store.

That being the case, we asked ourselves how we could help you identify what is working when it comes to app icons and screenshots. We decided that the best thing to do is to keep track of when apps update their icons and screenshots so that you can get an idea of how much those changes have helped an app.

But that’s not all, we also have two more exciting ways that you can track the changes that an app has made. Continue reading to find out what these two other key bits of information are and where you can get them.

Spy On What Other Apps Are Doing


It all starts with the Review Breakdown Per Day graph on our public App Profile pages. We currently only have this data for iOS, but we are working on making the Android data available soon.

Our Best App Store Optimization and Marketing Tips for App Developers

Our blog archive is full of useful tips for optimizing your keywords and marketing your app, but it can be a little overwhelming to sort through all the posts. So we decided to categorize our very best posts to make it is easy for you to find exactly what you are looking for quickly. Be sure to bookmark this page because we will continue to update it as more posts are created.

App Store Optimization (Apple App Store)


Keyword Optimization

Meet the Fakers - Profiles of Suspected Fake Apple App Store User Accounts


“All reviews on Yelp are fake.”

Someone told me this once awhile back and it is a statement that has stuck with me. Not because I believe that it is true, but because it always makes me wonder about how many reviews on the various websites out there are legit.

But how can you tell? In our case, how can we tell when an App Store user is posting fake reviews? We will get to that in a minute…

Before we do, let’s put this into perspective and discuss why it even matters, if you don’t know already. The shift from desktop to mobile computing has progressed rapidly over the years and will only continue to accelerate as as we move forward.

The dark side of this mobile boom is that some developers are going to try to cheat the system and get their apps on the top charts, assuring themselves almost instant publicity, income and residual downloads. This is nothing new of course. In any market, especially emerging ones, there will always be opportunities to take advantage of inefficiencies.

Apple has taken steps to combat this, but they have to strike a balance between usability and being too restrictive. With over 900,000 apps on the App Store and growing, they also need to be sure not to upset this huge ecosystem.

One thing Apple has done is to place more importance on user engagement when determining app rankings. While this is a step in the right direction, more changes will need to be made in order to ensure that the best apps really are on the Top Charts and showing up in search.

In this post, we will pull the covers back on what a fake reviewer looks like, compare this to a real reviewer, and examine how this information could be used to prevent these shady practices from happening. We will also get into how downloads and reviews are faked, if you are not familiar with the process.