Sensor Tower Blog

App Store Optimization and App Marketing

Track Your App Advertising Metrics With the New Ad Spending Module

If your app marketing plan involves paid ads or will involve paid ads in the future, then this post is for you. We recently added an Ad Spending module that will help you keep track of what you are spending on ads.

This post will show you how to get started with tracking your spending, other ad metrics that you can also track, which ad platforms are available and why this is important to app publishers like you.

How To Get Started

Log into your Sensor Tower account and select the Ad Spending menu item from the slide out menu on the left side of the screen.

Select ad spending from the ASO menu

 

Why App Store Keyword Rankings Drop Dramatically Seven Days After Launch

If you have ever published an iOS app and wondered why your keyword rankings dropped a few days after your app was launched, then this post is for you. We will tell you why this happens, show you examples of this phenomenon and share what you can do to take advantage of it.

Before we get started, it is important to note that apps that primarily rely on organic downloads will be most affected by this. If a publisher has a big marketing budget to spend on ads, then the seven day launch window will have a much smaller effect on downloads.

Why It Happens

After an app is launched, Apple gives all new apps a boost. In the first seven days, an app will rank much better for its keywords than it normally would.

What to Do When Apple Deletes App Store Keywords Without Telling You

Keyword crossed off the list

 

If Apple has never removed keywords from your keyword list before, then you are certainly doing something right. But at some point, many app publishers discover that Apple has deleted at least one of their keywords.

Usually there is no explanation or notification. This leads to questions about the approval process.

This post will help you understand why this happens, how to prevent it and what you should do if this happens to you.

How to Track and Organize All of Your ASO Keywords, Without a Spreadsheet

We just added a new feature that many of our customers have been asking for. Our Keyword Rankings module has always been the best way to track keywords. But if you have a lot of keywords or keyword ideas to track, your list might get too long and confusing.

So most people used the Keyword Rankings module to track their target keywords, but they used a spreadsheet to track their keyword ideas. You may still want to use a spreadsheet and that is fine.

But we are confident that you will prefer our new solution. We have given you the ability to create tabs in the Keyword Rankings module. This post will show you how the new tabs work and how they can streamline your keyword optimization workflow.

How To Setup Keyword Tracking Tabs

When you log into your account, you will now see an Add Tab button above your keyword list.

9 Mobile A/B Testing Tools - Optimize Apps Without Submitting an Update

We love App Store Optimization and we have written numerous blog posts that can help your app get more downloads. In addition, we recently opened ASO Academy. It is an education website where you can get free App Store Optimization education, regardless of which ASO platform you use.

But getting your app downloaded is only half the battle. In order to retain users and maximize your revenue, you also have to optimize the other elements of your app.

In a previous post, Zac showed us that A/B testing can significantly increase conversion rate. The case study in that post showed a 124% increase in in-app purchase conversion. That is huge, regardless if your app is big or small.

So in this post, we are going to give you the benefits of using mobile A/B testing tools and list examples of some of the tools that are out there. We hope that this list helps you find the tool that is right for your needs and your budget.

The Benefits

Tools that help you A/B test have three primary benefits. First, small changes to elements in your app can produce big gains.

App Bundles in iOS 8: Revenue Potential, How It Works and Who Will Benefit

 

We touched on app bundles back in June when we covered the iOS 8 changes that were announced at WWDC 14. When we say “touched,” it was actually only three sentences.

But since this new feature has the potential to have a big impact on the revenue of publishers with multiple paid apps, it certainly deserves more attention than just three sentences. So this post will give you details on who will benefit, how app bundles will work and how they can be used effectively to increase revenue.

Publishers That Will Benefit

When we looked at the top 100 apps in each iOS category last year, we noticed that certain categories typically have more paid apps than others. In addition, paid apps in the Weather and Navigation categories generally have higher than average purchase prices.

The Fastest Way to Translate iOS and Android App Reviews

clash of clans translate reviews

 

Last week, we unveiled the latest addition to our dashboard and today we have another update to share. We are really excited about this one.

Our customers have requested the ability to easily translate app reviews and we are happy to announce that we have just implemented that capability. This post will show you how to access review translations and which languages are currently available.

Review Analysis

Our Review Analysis module makes it easy to filter through a lot of reviews quickly. Analyzing app reviews can help you find new keywords, discover features that you should add to your app and uncover bugs.

But there is only one thing that can prevent you from getting this information. If the review is written in a language that you do not understand.

Update Timeline Module Now Available in the Dashboard

Review app version changes

 

Our Update Timeline module is a very easy way to see exactly what other apps have changed in their updates. If you haven’t seen what it can do, we will quickly show you how it works. But if you are already familiar with it, we want to make sure that you are aware that it is now more easily accessible.

Better Workflow

The Update Timeline used to be available only on our App Profile Pages. Now that you can get it directly in your dashboard, you don’t have to flip back and forth between the two.

This will speed up your ASO workflow. Here is where it appears in the dashboard menu.

Google Play Store Material Design and How It Will Affect App Store Optimization

Changes in operating system aesthetics affect ASO, so we are always on the lookout for what’s next. Google calls their next update Material Design.

This post will explain what it is and how it will affect app publishers. We will also show you how you can preview the Google Play Store changes for yourself.

What Is Material Design?

Material Design will be available with the Android L update. It is a refinement of the UI and a move towards to a flatter and more intuitive framework.

Although the final update is not ready yet, a prerelease version is available. We installed it and here is what we discovered.

How to Find the Ideal Name Length for Your iOS App

When we talk to app publishers about App Store Optimization (ASO), the topic of app names inevitably comes up. It can actually be a source of conflict in their organizations. If this is the case, they are always torn between two choices.

The first choice is to only include the app name. This option is generally preferred because it is aesthetically pleasing. Not having keywords in the name of an app can also make it seem like the app is so popular that doesn’t need ASO.

The second choice is to add several keywords to the name to take advantage of the ASO benefit. But this doesn’t look quite as slick. When taken too far, it can also make the app look unprofessional.

So how do you find the right balance? This post will show you how to figure out the ideal name length for your iOS app.