We track various app marketing methods and we have noticed a steady rise in Cost Per Install (CPI) advertising. Some of the recent increases have actually been quite substantial.
This post will show you what you can expect to pay and how quickly costs are rising. CPI will obviously vary, depending on the ad network. But these examples will give you a good overview.
Overall CPI Increases
First, let’s look at the overall increases across all categories. A recent report by Chartboost shows that the CPIs on their network increased modestly in June 2014.
The average CPIs on Google Play increased by approximately 5% to $1.06. This average does mask big gains in some countries however. For example, Hong Kong, the United Kingdom and Korea all saw more than 33% increases in their Google Play CPIs.