Our Data Science team has been working hard to uncover App Store Optimization insights that will improve our platform. Stay tuned because we will be adding new features, based on this research. Until then, we want to share some of the data that they have uncovered.
A common mistake in ASO is to only choose the highest traffic keywords. If you have been reading this blog for awhile, then you know that relevance and Difficulty Score are actually more important.
But if you have ever dreamed about having your app rank in the top 10 for a high traffic keyword, there is one question that you have probably asked yourself.
What are the characteristics of apps that rank for the highest traffic keywords?
This post will give you exact statistics on these apps and explain how you can use this information to improve your ASO. Before we dive into our findings, let’s take a look at how we got our data.
We sorted all of the keywords in our database by Traffic Score. Then we selected keywords that were in the top 20%. These 14,364 keywords are the most searched keywords on the Apple App Store.
From there, we examined the apps that ranked in the top 20 for each keyword. This resulted in 162,727 unique apps.
Then we averaged several key app characteristics by ranking position. For example, we averaged the ratings for all of the apps that ranked #1, then we averaged the ratings for all the apps that ranked #2, etc.
This will give us insights into the common traits of apps that rank #1, #2, #3, etc. Here is what we discovered…