It is well known that free apps that have in-app purchases generally make more money than paid apps. But this model doesn’t work for all apps. Charging up front for your app may be one of the only viable options for you.
So in this study, we wanted to look at what happens when you try to increase upfront revenue by increasing the price of an app. As you might expect, downloads decrease when you do this. But the revenue increases may surprise you because results vary greatly by country.
Keep in mind that these are median values and that they are broad generalizations. The results can vary significantly by category. We will dig more into specific categories and industries in future studies, but it is important to first establish a baseline across all apps.