Sensor Tower Blog

App Store Optimization and App Marketing

Part 3: New Data to Consider When Updating Your Android App

New Data to Consider When Updating Your Android App


Our three-part Google Play series this month used some serious data to uncover new strategies for optimizing Android apps. In Part 1 and Part 2, we demonstrated strong correlations between keyword rankings and factors like title length, keyword placement, and repetition.

For our final post in this series, we’ll take a look at the relationship between an app’s ratings and keyword rankings.

New Data to Consider When Naming Your Android App

New Data to Consider When Naming Your Android App


This week, Sensor Tower continues to put Google Play under the magnifying glass to help developers navigate Android ASO. Today, let’s take a look at our findings around keyword rankings, particularly when it comes to an app’s title.

A Glimpse Into Our Process

Our study looks at Android apps ranking in the top 100 positions for 14,000 different keywords. In total, the sample set includes data from over 550,000 apps in the Google Play store.

It’s important to note that this particular study is a correlation analysis, which means we are using a broad data set to determine trends in relationships. While the data doesn’t define direct causation, these graphs will help identify potential strategies to test during your next update.

App Store Featured Rankings Module Now Available

Featured Rankings Module Now Available


Seeing a major increase in organic app installs is always a good thing. Once you’ve finished celebrating, you’ll probably want to know how these new users found your app. Did your latest metadata update really hit the mark? Has TechCrunch given you a mention?

Another plausible option is that your app has been featured in the store. Depending on where an app is featured, developers can see a dramatic impact in daily downloads. Apple doesn’t notify publishers as to when or where featuring occurs, so we’ve developed an additional module that gives precise visibility into the details. Unlike other ASO platforms, we even display the creative assets.

In this post, I’ll walk through the different ways your iOS app can be featured. Then, let’s take a look at the new Featured Rankings module in Sensor Tower to see how it can help you on a daily basis.

Demystifying ASO for Google Play: A Close Look at the Top 10 Apps in Each Category

Demystifying ASO for Google Play


When it comes to ASO, staying on top of the Google Play search algorithm can feel like a challenge. For example, keywords are sourced directly from an app’s description, making regular experimentation with SEO best practices (like keyword density) a must.

Though the rules aren’t black and white, we’ve gathered insights to help app developers improve their metadata and continue optimization. The Sensor Tower data team has investigated trends across Google Play’s heaviest hitters. Applying their strategy to your ASO plan can help bolster your presence in the market.

This Is How Dominant US Top Grossing iOS Apps Really Are

It is no surprise that the apps on the US Top Grossing charts for iPhone and iPad make the most money worldwide. But how much of the total estimated App Store revenue do they account for? In this post, we will take a look at the results for each device.

How We Got The Data

We examined our revenue estimates for the top 100 apps on the US Overall Top Grossing Charts for both iPhone and iPad. Then we divided the top 100 into groups of 10 to get an idea of how much revenue decreases as you move down the chart.

This is what we discovered…

App Analytics for iTunes Connect Is Here!

After months of anticipation, Apple has finally released a Beta version of the new App Analytics dashboard in iTunes Connect. Rumors about this dashboard’s functionality have been circulating since WWDC 14, when Andreas Wendker revealed that app publishers would soon be given greater visibility into their product’s performance.

It looks like our patience has paid off.

app analytics arrives


In previous versions of iTunes Connect, data focused almost exclusively on download and revenue numbers. What we’re seeing today is a platform that provides engagement, conversion, and retention insights as well.

The team at Sensor Tower will provide more in-depth analyses in the coming weeks, along with actionable conclusions. For now, we want to give you a sneak peak at the exciting new data that’s available.

analytics preview


When entering the new dashboard, you’ll find a colorful overview of an app’s lifetime performance data.

lifetime performance data


The Metrics tab allows available data sets to be combined into a single view for comparison. In the example below, App Store Views and Installations are selected, allowing easy analysis of an app’s conversion rate. Filter by version, territory, or even campaign to return increasingly granular visualizations.

app store views and installations


Whether users are being referred by a website or a campaign, the Sources tab will display specifics around views, sales, and resulting in-app sessions. Eliminating back-and-forth between attribution platforms is a massive improvement for the ITC workflow.

analytics sources tab


Apple has empowered publishers to do cohort analyses via the new Retention module. With these day-over-day percentages, we’ll gain some much-needed clarity around user activity over time. And guess what? Sorting this data by campaign reveals which effort is yielding the most valuable end users.

apple retention module


Apple notes that all data is specific to devices running iOS 8 or later, and the numbers will be backfilled to April 1, 2015. Also, Apple Watch data will not be included for the time being. While end users can choose not to share their usage data by opting out, publishers will be provided with an exact percentage of their sample set. Link:

The Sensor Tower data gurus are already digging in and uncovering new optimization opportunities. Follow along as we share the most creative ways to derive value from Apple’s big update.

Karen Biscopink

Karen Biscopink

Head of Content

How to Get Started With Apple Watch App Store Optimization

Get started with Apple watch ASO


Now that Apple Watch has officially launched, there are dozens of reviews of the new device online. We are not going to explore how good or bad the watch itself is, these other sites do a great job of that.

Instead, we are going to examine the Apple Watch from an App Store Optimization perspective. If you don’t have a Watch enabled app yet, this post will show you how to get started with ASO and a present a few of the current opportunities.

A New App Store

Apple Watch enabled apps are listed in their own store. This is great news because it helps with app discovery. The App Store is already overcrowded and starting with a clean slate gives more apps the opportunity to be found.

There currently just over 3,000 apps on the Watch Store. This means that keywords that have been really difficult to rank for have suddenly become much more accessible.

Raising iPhone App Purchase Price Decreases Downloads, but Can Increase Revenue in These Countries

Price effect in different countries


It is well known that free apps that have in-app purchases generally make more money than paid apps. But this model doesn’t work for all apps. Charging up front for your app may be one of the only viable options for you.

So in this study, we wanted to look at what happens when you try to increase upfront revenue by increasing the price of an app. As you might expect, downloads decrease when you do this. But the revenue increases may surprise you because results vary greatly by country.

Keep in mind that these are median values and that they are broad generalizations. The results can vary significantly by category. We will dig more into specific categories and industries in future studies, but it is important to first establish a baseline across all apps.