Sensor Tower Blog

App Store Optimization and App Marketing

5 Reasons Community Managers Should Mine App Reviews

Tips for managing a community


Managing an online community is a challenging job. You need to keep people engaged, put out fires and continually create content that gets shared.

It can be tough to come up with new content ideas and communicate the benefits of your brand to new and potential community members. If you have not considered exploring user reviews of apps, this post will give you a new resource that you can draw upon for great ideas.

In this post, we will show you the five reasons why you, as a community manager, should be paying attention to user reviews of apps. We will also show you the fastest way to mine the information you need from these reviews.

The Complete Guide to Uncovering Intriguing App Store and Google Play Promo Video Ideas

video brainstorming


An exciting and informative app preview video can increase your downloads. But if you have never created a preview video or you have created a video and you did not see any results, you may be skeptical as to the benefits of a video.

If you fall into either of these categories, this post will give you some ideas on where to get good ideas for your next video. Just like with everything else in App Store Optimization, you will usually have to try a few different things before you find something that works.

So don’t be discouraged if your first video didn’t do as well as you expected. You may simply need to try something different.

We will not be discussing the technical details of creating a video. To learn more on this process, you can read this post.

I will be using promo video and preview video interchangeably in this post. In either case, I’m referring to a video that could be used for the Apple App Store, Google Play or any other video marketing avenue.

What to Do With the 10,000 Email Addresses You Collected With Your App

email marketing for apps


I was reading some posts on an app marketing forum and a developer mentioned that he had collected over 10,000 emails from within his app and he was wondering what to do with them. That is a great problem to have.

So if you have a similar problem, this post will help you maximize your list and keep it as responsive and effective as possible. If you don’t have a list yet, this post will show you why you might want to start one and give you some ideas on how to create your first list.

Apple Announces Two New iTunes Connect Improvements

Improvements to iTunes


When there was some trouble with iTunes Connect at the end of last month, many app publishers were hoping that the problems were because iTunes Connect Analytics was being implemented. In the strange incident, publishers would log into their account, only to discover that they were in someone else’s account. After the dust settled however, it was business as usual and there was still no sign of the much anticipated analytics feature.

We are also anxiously awaiting iTunes Connect Analytics, but it looks like we will have to wait a little longer. In the meantime, Apple has launched two new features in iTunes Connect that can help you streamline your beta testing and create a richer user experience. This post will show you how the new features work and how to take advantage of them.

The Beginner’s Guide to Google Play Localization

Localization guide


Localization can significnatly increase your downloads by making your app available to a much larger audience. But the process can be intimidating. If you have never localized a Google Play Android app before, this post will give you the resources you will need to do your first localization.

When To Localize

The best time to think about localization is usually when the English version of your app is stable and you are ready to expand into other markets. Unless you have a very big team, adding localization too soon will over complicate the process.

An important decision that you will have to make when localizing your app is if you want to localize your app’s name or not. Although localizing the name of your app would make it easier to understand, you may not want to lose the brand value of the English name.

What App Publishers Ought to Know About Borrowing App Engagement

How to piggyback app engagement


Everyone knows that it is getting harder to get noticed on the app stores because of the increasing number of apps. Even if someone downloads your app, there is no guarantee that they will actually use it. A Neilson study showed that although app usage time is on the rise, the average number of apps that people use every month use stays about the same.

Number of apps used

Image credit: Neilson


At the same time, it is becoming more and more important to have a branded app that will represent your business on mobile devices. So how you do you stand out from the crowd and get users to download and engage with your app?

Of course, you should start with App Store Optimization and make sure that you are ranking well for your target keywords. But once someone downloads your app, how do you make sure that your app doesn’t get lost in the dozens of apps on the average mobile device?

This post will show you some stats from a recent research report and how that information is the key to increasing downloads and user engagement with your app. You can essentially borrow engagement from the most frequently used apps.

How to Start a Business Podcast to Increase App Downloads

How to increase app downloads


There are a lot of ways to promote your business and your app, but not all of them are worth your time. Although it may not work for all businesses, podcasting is certainly one marketing avenue that you should explore.

The biggest advantages of starting a podcast are: a large captive audience and lower competition. Once someone subscribes to your podcast, your new episodes will automatically be updated in their podcast player. If your podcast continues to be interesting, they will check in periodically and stay connected to your brand.

In many industries, you will have to compete with anywhere from thousands to millions of websites. But there are a relatively tiny fraction of podcasts in any industry. This can help you stand out.

You might think that it is a complicated process. Starting a podcast is actually very easy.

So if you have wanted to start a podcast, but thought that it would be too complicated, this post is for you. We will show you how to develop the concept for your podcast, how often you should publish, the steps that you need to take to go live and much more.

5 Essential Productivity Tools for App Marketers

Productivity tips for app developers


There are a lot of things that you have to keep track of when marketing an app. It can sometimes be overwhelming.

These five tools can make your job easier and allow you to focus on building relationships, instead of doing a lot of manual labor. We will give you tools to organize your email, manage your projects and much more.

FullContact For Gmail

FullContact for Gmail


Rapportive used to be the go-to profile display plugin for Gmail, but it hasn’t been quite the same since LinkedIn bought it. There hasn’t really been a suitable replacement until I found FullContact.

How to Increase App Engagement With Mobile App Heatmaps

Increase app engagement


Engagement is one of the metrics that the app stores take into account when determining your app’s rankings. Therefore, you need to be sure that your users are having the best user experience possible.

One way that you can do this is to use heat map analytics to find out exactly where your users are tapping. This post will show you how to utilize mobile app heatmap analytics and give you some options for services that provide heatmaps.

5 Simple Strategies That Make Social Media Marketing Fit Your Schedule

social media strategies


When utilized properly, social media can be a powerful way to market your app. Many sites that do consistent social media marketing report that Twitter and Facebook are their top overall referral sources. They are consistently in the top 5 referral sources for our website.

Of course, the downside of social media marketing is that it can take a lot of time to maintain. That is the number one excuse that we hear for not starting a social media campaign.

That is a shame because it doesn’t necessary have to take a lot of time, if you know how to create a process. In this post, we will give you five simple strategies that you can implement, regardless of how busy you are.