Sensor Tower Blog

App Store Optimization and App Marketing

How Visual Mobile Analytics Can Improve UX and Increase Retention

Mobile visual analytics


Robin SchwartzAbout the Author: Robin Schwartz is the Community Manager at Appsee App Analytics, a visual analytics solution. She has been working in Tech for over nine years and loves working in the Mobile space.

She can be reached on LinkedIn.

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Hearing about a magnificent rainbow doesn’t hold a candle to seeing a magnificent rainbow. There is something to having a visual picture that simply cannot be matched by imagination.

Or data.

Receiving a report with numbers and charts regarding your app’s performance is nice, but it does not give you the full picture like it would if you had the chance to see your app through your users’ eyes. For this reason we are going to take a look at visual analytics and discover how seeing can lead to very real app improvement down the line.

How to Take the Confusion Out of App Store Keyword Optimization

keyword confusion


Do you find App Store Keyword Optimization confusing? It’s not your fault.

Depending on how you first learned ASO and which tools you are using, the process might be more confusing than it needs to be. In this post, we will clarify the process and answer the most common questions that we get.

At the end of this post, you will have a clear plan as to how to choose your next high quality keyword. We will also give you a couple of simple exercises that you can do to get more familiar with keyword data.

Why Is Germany So Angry? The Happiest and Angriest App Store Countries


Understanding the nuances of other App Store countries can go a long way to helping your apps succeed internationally. One question that came up was, do certain countries tend to rate apps higher than others? We thought that it would be interesting to find out, so we did a little research.

The first statistic that we looked at was the countries with the lowest average rating. Our Data Science team jokingly asked, why is Germany so angry?

The idea stuck.

So we are going to break down the “angriest” and “happiest” countries, as well as look at the countries with the most and least number of total ratings. Our goal in this post is not to hypothesize as to why certain countries have higher or lower average ratings than others.

We simply want to show you what you can expect when targeting these countries and help you choose which countries to target first. Examining the total number of ratings in each country can be a great way to figure out which countries are worth your time.

Highest And Lowest Ratings Counts

Most ratings countries


First, let’s take a look at the countries that have the most iOS ratings. Looking at the total number of ratings will also give you an idea of the relative size of the app market in these countries. App market size is much different from population.

3 Staying Power Characteristics of iOS Top Charts Apps

staying power of iOS apps


We get a lot of questions about how long iPhone apps stay on the Top Charts. So we decided to dig into the data and find out if we noticed any patterns.

This post will show you what we discovered and how you can use this information to position your app in such a way that will give it the best chance of success. Some of our findings were very unexpected.

How We Calculated The Data

Before we show you the results, let’s take a quick look at how the data was calculated. We examined the apps in the top 10 and top 100 for all primary App Store categories. We didn’t examine subcategories like Newsstand > Automotive.

Next, we measured how many consecutive days each app stayed on the chart, over the last 365 days. Then we took the average consecutive days of all the apps on that chart.

For example, let’s say that an app stayed in the top 10 for a 30 day period, then it dropped out of the top 10. It then returned a few days later and stayed for 60 days.

We would add both 30 days and 60 days to the average consecutive periods calculation for apps in the top 10. If these were the only two periods that we used for a calculation, it would show as an average of 45 days, on the graph.

Using number of consecutive days gives us a much better indication of staying power. If we simply used the average total number of days on the Top Charts, an app could be on the charts every other day and have 182 total days on the Top Charts. But that wouldn’t be an accurate indication of the ability of the app to stay on the chart.

We will first give you the three biggest takeaways that we learned from these results. We will also give our reasons as to why we believe the results are the way they are. Then we will provide the graphs below in the Results section, so you can see the complete data for yourself.

How to Do App Due Diligence for a Potential Investment

do app due diligence


If you are interested in investing in a company, understanding its assets is a vital step in the due diligence process. But if one of a company’s assets is an app, you may be wondering how to do some preliminary research to find out how well their app is doing.

This post will show you exactly how to get started and what to look for. The best part is that you can get a lot of information about an app before you even contact a company or sign any disclosure agreements.

As you read this post, keep in mind that our platform only provides data from public sources. As you get deeper into the investment process, you will have access to the proprietary information anyway. But the steps outlined below will give you an excellent idea of how well an app is doing and if it is worth investing in.

iOS Developers Lost $15 Million During Apple App Store Outage

$15 million App Store loss


Yesterday’s App Store outage was the longest to date and was caused by a Domain Name System (DNS) error. Apple’s status page reports that the App Store and related services were down for about 12 hours, from a little before 2:00 a.m. Pacific Time, to a little after 1:00 p.m.

Outage timeline
Source: Apple


Estimates from various news sources have put Apple’s total losses resulting from the outage at as much as $25 million. This includes losses in other stores, such as the Mac App Store. But what about the other participants in the app ecosystem?

In this post, we will show you how we arrived at our estimate of developer losses. We will also look at ad networks and examine their potential losses.

Pricing for Apple Watch Reveals an Advantage for App Publishers

Pricing Advantage
Image Credit: Apple


After the first Apple Watch announcement, we talked about how it should drive engagement with your app and ultimately help boost your search rankings. But after that presentation, we were still in the dark as to how much the watch would cost.

The March Event yesterday revealed that final detail. In this post, we will examine why the pricing matters and how app publishers can take advantage of it.

The Pricing Advantage

Apple Watch will be priced as follows:

  • Apple Watch Sport – $349 to $399
  • Apple Watch – $549 to $1,099
  • Apple Watch Edition – $10,000 to $17,000

Now let’s look at how other popular smartwatches are currently priced:

7 Simple Ways to Optimize Google+ to Get More App Downloads

Optimize Google Plus


Google+ is usually an afterthought in most social media marketing discussions.

There are good reasons for that. Even a halfway decent Facebook and Twitter content marketing strategy can bring a lot more traffic to an app store page or app website. These two platforms are in the top five of referral traffic sites, for many websites.

Google+ in comparison, doesn’t have nearly the same number of users or number of visits. It has been referred to as a “ghost town,” by some.

But don’t believe the hype. According to a study done by Forrester, Google+ boasts interaction rates that are comparable to Facebook and far better than Twitter.

Do Google Play Paid Ads Mean the End of Android ASO?

google play ads


Google recently announced that they are testing paid ads in Google Play App Store search listings with a limited number of advertisers and users.

As app advertising costs increase every year, Google’s own ad offering could provide some much needed relief. But how much of a difference will it really make and how will it affect Google Play ASO?

This post will give you a few likely scenarios and show you how you can take advantage of each one. We are interested in your opinion, so after you finish reading this post, be sure to let us know what you think.

5 Reasons Community Managers Should Mine App Reviews

Tips for managing a community


Managing an online community is a challenging job. You need to keep people engaged, put out fires and continually create content that gets shared.

It can be tough to come up with new content ideas and communicate the benefits of your brand to new and potential community members. If you have not considered exploring user reviews of apps, this post will give you a new resource that you can draw upon for great ideas.

In this post, we will show you the five reasons why you, as a community manager, should be paying attention to user reviews of apps. We will also show you the fastest way to mine the information you need from these reviews.