Today’s post is a special guest contribution by Sensor Tower’s VP of Operations, Jeff Yates.
With Apple’s acquisition of Beats Music last year, and today’s launch of a new streaming music service, the world is poised to listen and change. While Apple is considered to be a strong favorite to come out on top of the streaming music competition, the timing of the winners and losers is never quite as clear as the pundits may have you think.
There’s nothing like good hard data to back up your market assessment, identify the bodies before they hit the ground, and shore up your competitive positioning if you are in the fight with other apps in this space.
To that end, we’ve taken Sensor Tower’s Store Intelligence product for a spin,* to size up the “pre-fight” positioning of the major contenders. We’ll revisit the arena again in a month or so, to see how things have panned out.
Note: For our leading metric, we’ve focused on download counts rather than revenue. Many streaming music services monetize outside of the Apple eco-system, and we want to make sure we’re comparing apples to apples.